Following the success of our involvement with UNICEF’s Bread For Good campaign, we realised there was a unique opportunity to help make a difference within the community across our restaurants.
The Bread For Change campaign launched in July 2012 with the generous support of our customers and staff. Every one-three months we work in partnership with a charity and raise funds through an optional $1 bread donation. Since launching our customers and staff have helped us raise over $100 000 for various charities. We never expected to have such an amazing result!
From June 1st we will be supporting Citizen Advocacy. Citizen Advocacy was established in the USA to help answer crucial questions asked by parents of children with disability: What will happen to my daughter when I’m no longer able to care for her? Who will care about my son and protect him as I do?” Citizen Advocacy responds by building on the strength and potency of freely given unpaid relationships.
Citizen Advocacy programs find isolated people with intellectual disability who are often alone and entirely reliant on services to meet all of their needs. They then seek out a person in the community who can provide support and protection in a long-lasting one-to-one relationship. The program staff also provide support and advice to the citizen advocates, but each relationship is unique and based on the needs of the person.
The Citizen Advocacy Trust was established to provide independent financial support to existing Citizen Advocacy programs, to maintain high standards of practice, and to enable more Citizen Advocacy programs to be developed around Australia.
Over the past two years we have worked with Beyond Blue, Crohn’s and Colitis Australia, the Red Cross Typhoon Haiyan appeal, UNICEF, the Stephanie Alexander Kitchen Garden Foundation, Animals Asia, the Salvation Army Bushfire Disaster Appeal, Oz Harvest, FareShare, Kids Under Cover, the Sydney Children’s Hospital, and the Royal Children’s Hospital.
We have never charged for bread at MoVida, however by participating in the optional $1 bread donation when you dine at any of our restaurants you are helping make a difference for the less fortunate.
We couldn’t do this without you so thank you for your support!