Following the success of our involvement with UNICEF’s Bread For Good campaign, we realised there was a unique opportunity to help make a difference within the community across our restaurants.
The Bread For Change campaign launched in July 2012 with the generous support of our customers and staff. Every one-three months we work in partnership with a charity and raise funds through an optional $1 bread donation. Since launching our customers and staff have helped us raise over $100 000 for various charities. We never expected to have such an amazing result!
For March, April and May we will be working with beyondblue who aim to reduce the impact of depression and anxiety in the community by raising awareness and understanding, empowering people to seek help, and supporting recovery, management and resilience. It is estimated that currently three million Australians are living with depression or anxiety.
During January and February we worked with Crohn’s & Colitis Australia who provide support, education, advocacy and research programs on behalf of people living with Crohn’s disease and ulcerative colitis. CCA help make life more livable for over 75 000 Australians living with inflammatory bowel disease (IBD), which is a chronic, lifelong and unpredictable condition. While investing funds in research to find the cure for IBD, CCA continues to advocate for world best treatments and health services for those living with these illnesses.
During December we dedicated our campaign to helping the hundreds of thousands of victims of Typhoon Haiyan rebuild their lives and raised in excess of $6000. All of the funds raised will go to Red Cross who are providing emergency relief, rehabilitation and recovery assistance to communities affected by Typhoon Haiyan (including the Philippines and Vietnam) as well as support water and sanitation, shelter and health initiatives in affected areas.
In October we raised funds for UNICEF. Funds raised will go towards helping malnourished children in Africa get back to health fast. The $1 donation buys two sachets of a high protein peanut-based super food called Plumpy’Nut. Three sachets a day for a few weeks can be all it takes to save a child’s life. In times of famine, drought or flood this emergency food can make all the difference.
During July, August and September we worked with the Stephanie Alexander Kitchen Garden Foundation (SAKGF). SAKGF supports schools running the Stephanie Alexander Kitchen Garden Program in which schools educate students in the joys of growing, harvesting, preparing and sharing fresh, seasonal food. Currently, the program runs in almost 300 schools across Australia. Money raised will go directly to provide skills, support and inspiration to schools to implement and deliver the Kitchen garden Program with the vision of making food education accessible to all young Australians.
To date, we have worked with Animals Asia on the China Moon Bear Challenge, Kids Under Cover who endeavor to prevent youth homelessness, the Salvation Army’s Bushfire Disaster Relief Appeal, OzHarvest, The Royal Children’s Hospital Foundation, FareShare who collect surplus food from supermarkets and farmers cook and distribute it to various charities, and The Sydney Children’s Hospital. One hundred per cent of funds raised go directly to the charity.
We have never charged for bread at MoVida, however by participating in the optional $1 bread donation when you dine at any of our restaurants you are helping make a difference for the less fortunate.
We couldn’t do this without you so thank you for your support!